During the full harvest, the entire asparagus is harvested – including short stalks. The job of the asparagus grower is to come up with new marketing channels for the shorter produce. No problem if you rethink…
Short stalks are premium – the best of asparagus and therefore the most expensive. Make a virtue of it…
The various innovative marketing concepts of Kirpy users have shown that the proportion of short stems in the full harvest is not a problem at all.
There are a wide variety of approaches.
One company relies on informing its customers with pictures on the sales stands and explained the new machine use.
Others market the short spears as “De Luxe”, since it is the best part of the asparagus.
At the large farms, catering and menu service companies were acquired, which now buy this commodity for the A-ware price.